Whether you’re a lawyer, investment banker, accountant, or other professional services provider – building an international client base can be a very rewarding and interesting effort.
And since the arrival of the internet – and the growing increase and diversification in global trade, it’s become easier and more attractive for professionals in small and medium-sized firms to win new business from foreign clients too.
I see three compelling reasons why you may wish to seriously consider building an international client base:
International trade increases every year – Every year, trade among the world’s nations increases. And importantly, that trade is diversifying. While over 40% of the world’s economy is shared by the European Union and the United States – trade among developing nations is quickly accelerating and expanding. For example, Chinese investment into Latin America will soon exceed that of the European Union. The important message here for professional services providers is: Much opportunity exists to help foreign clients, and that opportunity is expanding every year.
Diversification of your client base – Many professional services providers naturally focus on primarily building a domestic client base. Time and a perceived complexity of pursuing foreign clients sometimes makes pursuing foreign clients a less significant priority. However, it’s important to remember that a foreign client base serves to diversify a client base, solidifying the stability and longevity of your practice. A foreign client base can be achieved within the time constraints you might have in your marketing and business development efforts – if those efforts are well planned and implemented.
Your work becomes more fun and interesting – Working with foreign clients is an exciting and interesting thing to do. Helping others from around the world brings one in closer working collaboration with people from diverse backgrounds. Helping others enter and thrive in your home market – can be a very satisfying endeavor and will add a new dimension to your practice and your life.
Build your foreign client base
Building a foreign client base may seem at first glance to be too complicated — or time-consuming — or expensive. But none of these three things has to be true. The benefits I’ve outlined above make the effort at least worth exploring. Practitioners from large law firms to solo practitioners alike can build a foreign client base if they wish to. Putting the right plan in place which is uniquely tailored to your practice, then knowing how to implement that plan in a cost and time efficient manner, is essential, however.
I have work closely with professional services providers from around the world for years — from large to small firms – to build via a 5-step process– unique, custom client bases around their unique goals and needs. If you would like to discuss how I might help you – please contact me at: Email: email@example.com, or Skype: JohnGrimley. I would be happy to discuss with you how we might work together to help you build an international client base. – John Grimley Please also see: 5 Steps to More Foreign Clients